Tuesday, February 7, 2017

Who Defines Style, Beauty and Makeup Trends

Who Defines Style, Beauty and Makeup Trends? 

You might think it is the cosmetic, fashion, publishing and media world,  right? WRONG! YOU DO!

Although they greatly influence the look and style trends through media and marketing, it is the consumer product purchase that ultimately sets the trend.
If the consumer doesn't purchase the product being marketed, the product marketing strategy or product is changed or completely done away with.

Gone are the days of making your own lipstick stains using food coloring mixed with equal parts of melted Shea butter, Bees Wax and Coconut oil to make a pretty lipstick stain that cost very little to do at home. If you want a red stain, Use red food coloring, a mauve stain, mix red food coloring with blue food coloring until you reach your desired shade.

Cosmetic companies charge a fortune these days for products using ingredients to make their products water proof or make a product have a desired effect. In reality, your usually paying to buy the Brand Name, not the actual product.

There are necessary ingredients in many products. The main necessary ingredients any cosmetic sold commercially should use are broad spectrum, non-paraben preservatives.
Preservatives are used in cosmetics to prevent the growth of harmful bacteria and mold, in order to protect both the products and consumers.
Pparaben preservatives have been linked to breast cancer and reproductive issues. So, Lori G Ashley® - www.lorigashley.org along with many cosmetic brands don't use paraben preservatives in products.
Many consumers buy the Brand Name instead of concerning their self with the product ingredients. This goes to my point of who actually sets the trend.   If the consumer took the time to buy the product based on the ingredients instead of the brand names, many brands would not be able to charge ridiculous prices.  Imagine a world where you actually paid for the product and not the brand name!

We are determined to look our best, or even change our looks!  Beauty really is defined in the eye of the beholder externally.  We color our hair, try to find ways to cover up imperfections and make our wrinkles disappear. Hyaluronic acid, vitamin A (a.k.a.Retinol) greatly reduce our pores and wrinkles over use in time or cosmetic filler injections. Makeup foundations cover our imperfections. The use of silica powder (Silicon Dioxide) creates an illusion of HD effect for a flawless skin look. In reality, it is a visual illusion. But, isn't that what we are trying to achieve with makeup? 

But, how much makeup is too much? You set the trend, so, you decide! When deciding, determine the purpose and event. Is it every day wear? Is it a wedding event? Is it hot outside? If it is every day wear, I personally wouldn't want to wear any type of makeup that is going to be on a substantial amount of time that prevents my pores from being able to sweat. Our pores become clogged when we rub makeup into them. Pores inability to sweat due to waterproof makeup likely result in blemishes too.  Hence, airbrush makeup. We blow it on and go about our day.   

Not all airbrush makeup is the same.  If your wearing airbrush makeup every day, I suggest water based airbrush makeup. Setting sprays can set mineral airbrush makeup as well as silica powder. In the summertime, silica powder also helps to keep your makeup set as long as your not setting in 100 degree weather with a high humidity factor. If your going to be in a wedding where there is hot weather or in hot weather for a while, I would recommend you use a silicone airbrush makeup. But, I wouldn't recommend using any waterproof makeup every day. Unless your one of the lucky people in life who's skin doesn't have an issue with break outs from makeup.

We all age. The modeling industry uses makeup to make little girls look older. Older people use makeup to try and look younger. It is a crazy world we live in. If you look at the photos of models 50 to 30 years ago, then look at them now, their appearance is drastically changed. What I have found to be striking with many of those models is, most of them have wrinkles, yet embrace them!

Fashion recycles. The look of the 40's and 60's came, went and returned. The same with makeup.  Bright red lips to neutral colors and back to bright red lips again. Black eyeliner to colored eyeliner and back to black again. Smokey eyes with the use of eye shadows to bold colors to neutral colors and the cycle repeats. What is the determining factor for all of these looks? You the consumer

Consumers want to throw on their makeup as quick as they can. Rarely do consumers think about what effect the products they are using will have on their skin 10, 20  or even 30 years from now. Cosmetic companies know this.  A cosmetic company has one true goal, to make money. 

As the person that sets the trends through the power of purchasing, set the trend for healthy, beautiful skin!  Instead of buying without looking at the ingredients or buying what is quicker to apply, buy what is good for your skin!



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